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	<title>Center for Behavioral Safety &#187; personal responsibility</title>
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	<description>The CBS helps mining, manufacturing, and construction companies implement customized behavior-based safety processes that will prevent injuries, save lives, and reduce the associated costs.</description>
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		<title>Why Enforcement is Not Enough to Become World-Class</title>
		<link>http://cbsafety.com/2009/07/15/why-enforcement-is-not-enough-to-become-world-class/</link>
		<comments>http://cbsafety.com/2009/07/15/why-enforcement-is-not-enough-to-become-world-class/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 17:30:55 +0000</pubDate>
		<dc:creator>Center for Behavioral Safety</dc:creator>
				<category><![CDATA[All Industries]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[personal responsibility]]></category>
		<category><![CDATA[reinforcement]]></category>

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		<description><![CDATA[The active ingredient in motivation is the outcome a person receives for performing a given behavior.  Put simply, people will behave either to avoid unpleasant consequences or to receive pleasant consequences. Given this interpretation of motivation, enforcement can be seen as an antecedent-consequence relationship we call a threat (antecedent) of a penalty (consequence) given some [...]]]></description>
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