Why Zero Injuries Does NOT Always Mean Your Worksite is Safe

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Why Enforcement is Not Enough to Become World-Class

The active ingredient in motivation is the outcome a person receives for performing a given behavior.  Put simply, people will behave either to avoid unpleasant consequences or to receive pleasant consequences. Given this interpretation of motivation, enforcement can be seen as an antecedent-consequence relationship we call a threat (antecedent) of a penalty (consequence) given some behavior that we don’t want to occur. This will work, but generally produces only the minimum behavior necessary to avoid the penalty. We call this compliance. 

Compliance is exemplified by the fact that the threat of a ticket for speeding does not motivate us to drive the speed limit, but rather just under the threshold for getting the ticket (often 9 mph above the speed limit!).

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